Susmita Gurung1, Suzana Piya1, Ananda Adhikari2 1Student of BBA, Oxford College of Engineering and Management, Gaidakot, Nepal 2Machhcapuchre Bank Limited , Tandi, Chitwan *Corresponding Email: suzanapiya7@gmail.com

Abstract

Entrepreneurship, a dynamic concept enveloping innovation, risk-taking, and creativity, finds diverse expressions in today’s multifaceted business landscape. One prominent facet is women’s entrepreneurship, gaining momentum as a critical theme in contemporary discourse. This research focuses on the intricate dimensions and factors influencing women’s entrepreneurial pursuits, specifically within the context of Nawalparasi district. Employing a quantitative research approach and survey study through a Google Forms questionnaire, researchers collected data from a sample population of one hundred fifty (N = 150) women entrepreneurs in Nawalparasi were selected via a simple random sampling method. Principal Component Analysis is applied for factor reduction and then Binary Logistic Regression is used to find the effect of different factors influencing women entrepreneurship.

The findings reveal significant associations between different factors and their impact on women’s entrepreneurship in Gaidakot, Nawalparasi, including limited access to finance, entrenched sociocultural norms, gaps in education and training, regulatory constraints, and disparities in technological access. These insights hold substantial implications for policymakers, researchers, educators, students, and advocates for gender equality, serving as a catalyst to motivate and empower women entrepreneurs in Nawalparasi. By addressing these factors, this research contributes to fostering a more inclusive and supportive entrepreneurial ecosystem, thereby advancing both economic development and gender equity in the region.

Keywords:Cultural assumptions; female entrepreneur; influential factors; trust in business