The objective of this study was to examine the students’ recommendation to their kith and kin to enrol at Oxford College of Engineering and Management (OCEM) for the higher education study. The previous studies reveal that students’ satisfaction was embedded in collage physical facilities, administrative facilities, program quality, quality of academic staff, location of college and reputation of colleges. Quantitative research approach was used as research methodology and the survey study was use as research method applied to collect data from the respondents. The sampling methods was first purpsive and the second was random sampling method. Two hundred and thirty seven respondents (n=237) were participated in this study. The response rate of the survey questionnaire was 94.8 %. The reliability analysis was used to find the value of Cronbach’s Alpha in order to find out the reliability and consistency of the data. Twelve subscales were extracted from the variables of each Principal Component. Similarly, Student t-Test was used to find the differences in boys and girls for their recommendation to enrol their kith and kin at OCEM, Nawalpur of Nepal. Fifty seven male (24 %) and one hundred and eighty female (76 %) students were participated in this study. The results highlighted that female students were more satisfied than the male students at OCEM.

The results aslo show that strict student development schedule was positively and statistically significantly associated with the preference of students’ recommendation to enrol their kith and kin at OCEM (p < 0.05, B = .486). Similarly, the results further show that physical facilities of OCEM was positively and statistically significantly associated to students’ preference to recommend their kith and kin to enrol at OCEM (p < 0.05. B = 1.038). The results of Multiple Regression Analysis also highlighted that there is significance association between students’ preference and locations of the college. The implications of the findings will be beneficial for the private and public colleges to understand the reason behind the declining trends of students’ enrolment at Chitwan and Nawalparasi Districts. It will be also fruitful for the policy makers of higher educational institutions to formulate new student friendly strategies and student motivation policies.

Keywords: Student satisfaction, physical facilities, academic qualities, administrative facilities, location and reputation of the college, extracurricular activities, Principal Component Analysis