Relationship Between Internet Scrolling Habit and Social Media Marketing

Authors

  • Miss. Sujayana Piya Oxford College of Engineering and Management
  • Dr. Basanta Prasad Adhikari Oxford College of Engineering and Management

Abstract

The previous study has concluded that internet scrolling is required to generate business, and social media employs psychological techniques to advertise for business purposes. The primary objective of this study was to investigate the opinions and experiences of bachelor’s level students on the role of internet scrolling addiction impact on social media marketing. This study applied the quantitative approach and the survey instrument to collect data. The sample population was two hundred bachelor’s level students at Oxford College of Engineering and Management. A random sampling method was used to select sample students among three thousand students

The results show a significant association between internet scrolling habits and observing social media marketing, implying a negative association with using social media marketing (p < 0.05). Similarly, there was a positive association between social media marketing and influence on chatting apps (p < 0.05). Further, the results indicated a negative association between time of activeness and the use of social media with social media marketing. This study's implication would benefit social media marketers, students, scholars, entrepreneurs and owners of social media marketing businesses.

Keywords:

Implication, higher-level students, Internet scrolling habit, positive and negative association, social media marketing,

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Author Biographies

Miss. Sujayana Piya, Oxford College of Engineering and Management

BBA student OCEM

Dr. Basanta Prasad Adhikari, Oxford College of Engineering and Management

Prof. Dr Basanta Pd Adhikari (Research Department, OCEM)

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Published

2023-01-01

How to Cite

Piya, M. S., & Adhikari, D. B. P. (2023). Relationship Between Internet Scrolling Habit and Social Media Marketing. The OCEM Journal of Management, Technology, and Social Sciences, 2(1), 81–102. Retrieved from https://journal.oxfordcollege.edu.np/index.php/ojmts/article/view/17

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