ADHIKARI, Basanta Prasad; UPRETI, Dharma Raj. Understanding the Role of AI in Improving the Performance of the Tourism Industry and its Ethical Challenges . The OCEM Journal of Management, Technology, and Social Sciences, [S. l.], v. 5, n. 2, p. 153–166, 2026. DOI: 10.3126/ocemjmtss.v5i2.1012. Disponível em: https://journal.oxfordcollege.edu.np/index.php/ojmts/article/view/124. Acesso em: 5 nov. 2026.